Whether you call it a listing brochure or a property flyer, the truth is that it helps you sell your property even when you are not around to convince potential buyers. The houses for sale by owner or FSBO have emerged as a recent trend in the real estate market. It is a theme in which the owner eliminates the role of a property agent and the owner carries out of the tasks and duties himself during the process of the sale. And flyer plays it major role in helping you out through the process of finding the correct buyer for your property.

What to Include in a flyer of a FBSO:

It may sound like a tricky question because usually the owners have so much in their minds to say about their properties to the potential buyers. But remember that you must not include everything in a property flyer. You need to keep it catchy yet informative. As a general rule of thumb, you must write the following details in your property flyer:

  • The Price of Your Property: The most important thing to write in a flyer is the price of your property. You must write it prominently in the flyer.
  • The Picture of Your Property: You must add an uncluttered picture of your real estate property in the flyer. Remember that people can retain the picture in their memory for a longer period than the words of the flyer. It will allow the readers to imagine the property as well.
  • The Message of the Flyer: You must keep the message of your property flyer clear and consistent. Remember that a confused writing can greatly mislead the readers. And it is something that you do not want because it will cut down the number of the potential buyers for your property.